Last updated: 26 August 2025
Our Promise
BeastBeauty puts readers first. Advertising and affiliate partnerships help fund our work, but they never decide what we write, what we recommend, or how we rate products. Editorial and revenue teams operate separately. Read our standards: https://beastbeauty.co.uk/editorial-policy/
How BeastBeauty Makes Money
We earn revenue in three main ways:
- Affiliate Links
When you click a product link and make a purchase, we may earn a small commission—at no extra cost to you. These links do not influence our selections or verdicts. - Sponsored Content / Paid Partnerships
Occasionally, a brand may sponsor a clearly marked article, video, or social post. Sponsored pieces are always labelled and kept distinct from independent editorial. - Display Advertising
Banner and in-page ads may appear throughout the site. Placement is designed not to disrupt reading.
Questions? Contact us: https://beastbeauty.co.uk/contact/
Affiliate Links: What to Expect
- Disclosure: On pages containing affiliate links, we include a clear note near the top and/or adjacent to the link.
- Price & Availability: Prices change; we do our best to keep them current, but retailers may update stock or pricing without notice.
- Independence: We do not give products a “free pass” because of affiliate relationships. If something underperforms, we say so.
How we label
You may see lines like:
- “We may earn a commission from links on this page.”
- “Link marked ‘(affiliate)’ helps support our work.”
Link attributes
Where appropriate, we use rel="sponsored" and/or rel="nofollow" on outbound monetised links to meet search and advertising best practices.
Sponsored Content & Paid Partnerships
When content is paid for by a brand (money, services, or significant value in kind), we label it “Sponsored,” “Paid Partnership,” or “Advertorial.” Sponsored pieces:
- Are clearly marked at the top and within the byline or header area.
- Do not promise positive coverage.
- Are created with reader usefulness in mind; claims must be supportable and fair.
- Do not influence our independent product reviews or news coverage elsewhere on the site.
Display Ads: Experience & Standards
- No auto-play audio.
- We limit intrusive formats and keep ads away from critical UI (menus, close buttons).
- Ads must comply with the CAP Code (ASA) and be legal, honest, decent, and truthful.
Learn more about the UK advertising rules here: https://www.asa.org.uk/codes-and-rulings/advertising-codes.html
Gifting, PR Samples & Loans
- We accept press samples for consideration only. Acceptance does not guarantee coverage or a positive review.
- If a sample is kept for long-term testing, we disclose that where relevant.
- Loan units are returned after testing unless otherwise agreed.
- Embargoes are honoured when clearly communicated and reasonable.
To send products or information, start here: https://beastbeauty.co.uk/contact/
Reviews, Rankings & “Best” Lists
- Picks are based on performance, value, inclusivity (shade ranges, textures), availability, and user experience—not on whether a brand advertises with us.
- We revise lists when formulas change, better products emerge, or reader feedback shifts our view.
We Don’t Sell “Dofollow” Links
We do not sell links for search ranking, and we don’t accept money for unlabelled placements. Any paid or incentivised outbound links are appropriately tagged (e.g., rel="sponsored"). If you’re offered paid links “on our behalf,” it’s a scam—please report it: https://beastbeauty.co.uk/contact/
Disclosures You’ll See
We place disclosures where they’re most useful to readers, typically in these spots:
- At the top of an article containing affiliate links.
- Inline, next to monetised product links or cards.
- In the byline/header area for sponsored content.
- In video descriptions and social captions for sponsored or affiliate posts.
We also follow applicable guidance from the FTC (United States) and ASA/CAP (United Kingdom):
- https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking
- https://www.asa.org.uk/advice-online/recognising-ads-social-media.html
Cookies, Tracking & Privacy
Advertising partners and affiliate networks may use cookies or similar technologies to measure performance and attribute sales. You can learn how we use cookies and manage your preferences here: https://beastbeauty.co.uk/privacy-policy/
Working With BeastBeauty (For Brands & Agencies)
We consider partnerships that are genuinely useful for readers. Options include:
- Sponsored articles (clearly labelled)
- Product integrations that add real value (how-tos, routines, tutorials)
- Newsletter sponsorships
- Display advertising (standard IAB formats)
- Video or social campaigns (caption disclosures + platform-specific tags)
Send a brief with goals, timeline, and budget: https://beastbeauty.co.uk/contact/
Complaints & Reporting Issues
If you believe an ad or disclosure on BeastBeauty is unclear or non-compliant, tell us and we’ll investigate promptly: https://beastbeauty.co.uk/contact/
Example Disclosure Copy (You Can Expect to See Variations Like These)
- “We may earn a commission from links on this page. This helps support our work—at no extra cost to you.”
- “This article contains affiliate links, which means we may earn a commission if you buy through our links.”
- “Sponsored by [Brand]: We collaborated on this guide. Our views are our own.”
Change Log
- 26 August 2025: Initial publication of unified Advertising & Affiliates page.