The most important part of the fashion industry is undoubtedly its visuals. Fashion is a fantastic medium to express one’s emotions, creativity, imagination, etc. However, fashion is considered a suitable medium only when presented visually. While one can describe an outfit or any other assembly through audio, the imagination will never match the original piece. Therefore, the main element in the audio exchange would be the audience’s creativity.
One can imagine a bright colour while the product is in a light or dull tone. This is where visuals come in. No one can determine whether they like a particular style without thoroughly analysing it. This is why images and videos for fashion shows have been used for ages.
But recently, something has changed. There is a considerable shift in how visual mediums are used in fashion, especially videos. It started as the presenting platform for fashion shows and runways, but today, the fashion industry has started using video as its prime marketing medium. Fashion establishments worldwide are adapting to this new purpose of videos. The potential of fashion video marketing has been very appealing to everyone who is a part of the industry, and hence, this method has been spreading like wildfire!
Why Is Fashion Video Marketing Rising Rapidly?
Individuals worldwide have been exploring the possibilities of using fashion video marketing. Video editors are also focusing on how to expand the creative options of the fashion industry. Although, if you don’t want to hire a professional then you can use an easy to use video editor to help you out. But why do they prefer video marketing to traditional image marketing? Here are the answers:
- Interaction with the Customer Base:
This is the most significant reason video marketing has risen to this level. Customers and buyers invest their time and money whenever they shop for anything. Hence, they like a security blanket whenever they buy something. Images previously provided this security blanket in the fashion industry, but pictures can easily deceive if they are manipulated.
This creates a lot of distrust between businesses and customers. It also makes the customers extremely conflicted since they can’t differentiate good establishments from bad ones. Fashion video marketing helps eliminate this massive problem with a good videographer and a video editor (e.g. an online video trimmer for free). Anyone can judge the quality of the products properly if presented in the form of a video.
Images also cause colour deterioration, i.e. the shades and tones of a product may look different in real life from the pictures taken. This factor is also eliminated when the products are displayed in videos. A product video consists of multiple lighting options and different camera angles. This compilation shows the customers all possible material textures and shades of the product.
Another thing buyers like to consider when shopping is how a product will look once they wear it. Whenever we buy something, it naturally raises questions about whether it suits us or looks weird. This confusion can be avoided when products are worn and displayed in the videos. This helps the customer look at it from all angles and determine if anything is not to their liking. This is why many establishments try to present their products to all body types and skin tones rather than generalising products.
According to a study by the Fashion Institute of Technology, “Video content is 50 times more likely to drive organic search results compared to plain text.” This highlights the effectiveness of video marketing in reaching a broader audience and engaging them more deeply.
- Style And Concept:
Being creative and fashionable is a tricky job. You can never tell what looks good or when aspects of an outfit do not complement each other. This is why the customer base and the audience need confidence in the product. This is where video marketing comes in. Fashion establishments can compile all the ways their product is wearable. Then, they can show all the styling options along with pairing possibilities. This gives a buyer the chance to see how they can use or style a single product with multiple options.
Making these videos also appeals to fashion critics to see the concept of a business’s clothes and accessories. This is an excellent way to get the business or products noticed in the industry. Getting the industry’s attention will help them get a series of opportunities to establish their company’s name. For this, the concepts need to be clear, along with the atmosphere of the video. Adding some unique points to the aesthetic display and the product is also helpful. Communicate with your video editor efficiently to make this happen.
As fashion expert Anna Wintour once said, “Fashion is not about looking back. It’s always about looking forward.” This forward-thinking approach is evident in the industry’s rapid adoption of video marketing.
- You Can Choose Your Audience:
The audience is the most crucial part to consider while marketing something. You cannot boost a company’s sales or even get it noticed by appealing to the wrong crowd. The term ‘wrong group’ here refers to those who don’t need or aren’t interested in the product that is being marketed. A target audience will do wonders for any business in the fashion industry.
A company has to create videos that will appeal to the audience it wants. A video editor can also guide you in this process. The chances of a product reaching interested customers are automatically increased because of video marketing.
A study by HubSpot found that “54% of consumers want to see more video content from a brand or business they support.” This statistic underscores the growing consumer preference for video content, making it a crucial tool for fashion marketing.
Conclusion
Social media is a platform that will keep giving rise to multiple trends. As a part of the fashion industry, we will have to use the same trends to benefit the industry. Fashion video marketing has assisted many businesses in reaching their goals and will continue to do so. Video marketing has made the connection between the audience/customers and the business officials more trusting.
With the help of Instagram Reels, YouTube videos, and shorts, TikTok has played a massive role in the success of fashion video marketing. New trends and ways of marketing will keep rising, and the fashion industry will be ready to make the best of it every time.
As fashion designer Tom Ford aptly put it, “The most important thing in fashion is to be true to yourself.” Video marketing allows brands to authentically showcase their products and values, resonating more deeply with their audience.
In the words of fashion icon Coco Chanel, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Video marketing captures this essence, bringing the dynamic world of fashion to life in a way that static images simply cannot.
