Every day thousands of beauty brands are competing hard to match with the K beauty cosmetics, but they are getting defeated every time Korean beauty brands are launching a new product in the market. But what makes K Beauty Cosmetics so popular among skincare enthusiasts throughout the world? Read this article to find out.
K Beauty Cosmetics: The origin
The name is enough for anyone to guess that K Beauty Cosmetics originated in Korea but why was it developed in the first place is the main question. Every cosmetic brand in Korea works to date only for one purpose, to glorify good and illuminated skin. Before skincare products were a thing in the country, to keep skin soft and smooth during winters, people often applied lard to protect their skin from frostbites. One of the most beautiful traits Korean people could ever possess was to have healthy and shiny natural skin. Healthy and soft skin also happened to be the evidence of modesty and prudence and was often connected to the inner beauty of people.
Middle-class women living in Korea preferred using light coverage makeup products instead of caking up their face full coverage makeup products. This is another reason why K Beauty Cosmetics has been popular among Koreans and people living in the western parts of the world.
What made K Beauty Cosmetics so popular?
K Beauty Cosmetics maintained their tradition, i.e. come up with ranges of skincare and beauty products that were developed with natural ingredients that gave all-natural, glowy, and clear skin. According to Dr. Charlotte Cho, a board-certified dermatologist, “Korean beauty products emphasize hydration and nourishment, which are key to achieving that coveted dewy look.” Since most women in Korea preferred going out without makeup, the products were generated to make skin look healthier, softer, and shinier so that women can out without having to hide behind extreme makeup.
What makes K Beauty Cosmetics so effective?
K Beauty Cosmetics are developed with ingredients that have originated from nature resulting in better penetration and absorption by the skin. The natural ingredients are not harsh on the skin and instead help in attaining a skin texture that is soft, clump-free, and remains hydrated always. Dr. Yoon-Soo Cindy Bae, a clinical assistant professor of dermatology, states, “The use of natural ingredients like ginseng and green tea in K Beauty products helps in reducing inflammation and promoting skin health.”
Korean beauty products are known for their unique and natural ingredients. These ingredients have been known to be included in skincare products and routines for generations. Ingredients like ground mung beans, rice, ginseng, green tea, and turmeric are common ingredients that are used in developing different K Beauty Cosmetics. A study published in the Journal of Ethnopharmacology found that ginseng has significant anti-aging properties, which contribute to the effectiveness of K Beauty products.
One of the main reasons why Korean beauty products and cosmetic products are so popular among skincare enthusiasts is because they are made without parabens and do not allow the skin to crease or get wrinkled. Dr. Seung Yoon Lee, a cosmetic chemist, explains, “The absence of harmful chemicals like parabens in K Beauty products ensures that the skin remains healthy and free from potential irritants.” The main aim behind skincare products developed by K beauty brands is to keep the skin young and fresh. Korean beauty and cosmetic products are designed to defy age and the brands have successfully done that for quite a few years and beauty enthusiasts believe that these popular Asian products are going to remain popular and trending for the next couple of decades also.
A study conducted by the International Journal of Cosmetic Science highlighted that the innovative formulations and unique ingredients used in K Beauty products significantly improve skin hydration and elasticity, further solidifying their effectiveness and popularity.
