Cooler bags are a nice accessory to have if you love spending time outdoors. They are also great if you want to carry fresh home-cooked meals to work. Branded cooler bags can also be used for promotional campaigns.
The bags are available in different shapes and sizes. The price depends on the material, size, and overall quality of the bag. Finding the right cooler bag for personal use or a marketing campaign can be a challenge.
In this article, we share tips on what to consider when buying branded cool bags from RocketBags. The guide will also highlight why cooler bags with custom designs can be good for your business.
Insulation Quality
The primary function of a cooler bag is to keep your food and drinks cool and fresh. Insulation is a crucial factor when choosing a cooler bag. High-quality cooler bags are fitted with multiple layers of insulation material or a high-density foam.
Most cooler bags have three layers: a nylon or polyester fabric on the outside, an insulation layer in the middle, and a foil or plastic cover on the inside. This ensures that your meals and drinks can stay chilled for long hours. However, thick insulation material can make the bag look bulky.
Size and Capacity
Consider the correct size based on your personal needs. Are you planning to use the bag for a solo camping trip, a family getaway, or at work? For example, if you are looking for a branded cool bag for work, consider what you will be carrying daily.
Also, ensure that the bag will fit well in your car or designated storage space. Remember that big bags can be hard to carry, especially when they are packed to the brim. So, while you are looking at the size, don’t forget to consider portability.
Some bags come with comfortable shoulder straps and wheels for easy transportation. This is a huge plus if you will be walking long distances.
Cleaning and Maintenance
Hygiene will play a significant role in ensuring that your food and drinks stay fresh. You will have spills inside the bag, which if not cleaned, can leave stains. The accumulation of dirt can also cause your food to go stale while it’s inside the bag.
Ensure that you opt for a design that is easy to clean. Removable liners or wipeable interior surfaces can save you time and effort in maintaining the hygiene of your cooler bag. Also, let the bag dry well before packing stuff for your next getaway.
Read Reviews
Product and brand reviews will give you more insight if you plan to buy a branded cool bag. Watch out for what people say about insulation, leakproof properties, and durability. Buying from a reputable brand can make a significant difference. Renowned brands invest in quality materials and design, ensuring a high-quality product with top performance.
Also, check if the bag has extra features that can enhance functionality. Extra compartments and side pockets will make packing food, drinks, and cutlery easier. These features will make your outdoor experience more enjoyable.
As mentioned before, branded cool bags can be suitable for brand and product promotion. You can curate personalized designs and gift them to your employees or customers. Let’s take a look at why investing in cooler bags with custom designs can be a game-changer for your business.
Brand Visibility and Recognition
The essence of marketing is to create brand visibility and recognition. Most marketers rely on digital advertisements to push their brands and products. However, promotional products like branded cool bags offer a perfect canvas to showcase what your brand is about.
You also get the chance to explore your creative side, aligning it with your corporate identity. Every time people carry the bags in public you get visibility, fostering trust and loyalty among your customer base.
Versatility
Versatility is a massive factor when choosing a promotional item. Cooler bags are ideal for various activities from picnics and beach outings to sports events and travel. As your employers and clients use these bags in different places, your brand gains exposure, reaching diverse demographics.
Gifting your customers helps foster better relationships between them and your brand. People love practical and stylish freebies. Personalized branded cool bags also increase the likelihood of customer loyalty and repeat business.
Branded products can also be used to create awareness for upcoming corporate events. Are you planning to host a seminar or a charity marathon to support good causes in your community? Cool bags branded with messages and theme colors for the upcoming event will work well for such causes.
What to Consider When Designing Branded Cool Bags
Designing cool bags can be a challenging process, especially if it is your first time creating personalized products. You can get help from a product designer to help you get the basics right and add a professional touch.
Spend more time brainstorming design ideas. It is also wise to involve the customers and employees during the design process. Ensure that the colors, logo, and business slogan are visible.
The other thing you must consider is the material type. As mentioned in this article, nylon and polyester are common picks for the outer cover. However, leather is also a good choice if you want to add more class and elegance to your branded cool bags.
Last, look for a good bag manufacturer. The internet can help you find the best cool bag manufacturers in your city. Read reviews from other clients who have used their services. This will help you gain more insight into the customer service and quality of the manufacturer’s craftsmanship. Ask for quotes from multiple manufacturers and select one that fits well with your budget.
Summing Up
Investing in cooler bags with custom designs is a strategic move for SMEs who want to gain brand visibility on a budget. Branded cool bags serve as mobile billboards, promoting your brand in various places while leaving a lasting impact on customers.
Ensure that you follow the factors highlighted in the buying guide to make a wise and informed decision. The best-branded cooler bags have a blend of practical and aesthetic brilliance.
