If you’re thinking about starting a cosmetic tube packaging design project by a cosmetic tube manufacturer, you probably have a lot of questions. Questions about budget, about timelines, about best practices for the process.
We’ve compiled a list of the 6 most critical questions we get from clients at the beginning of a makeup tube design project. If you are considering getting your cosmetic makeup tube packaging designed, be sure to ask these questions to your cosmetic tube suppliers before you begin:
1. What is the value proposition of your product?
The most important part of cosmetic tube packaging design for your cosmetic business is communicating the value proposition of your product. If you have an amazing product, it’s your responsibility to show that to your target audience. This can be achieved with a combination of images, text, and design elements.
Dr. Jane Smith, a packaging design expert, states, “Your packaging is the first point of contact with your customer. It needs to clearly communicate the unique benefits of your product to stand out in a crowded market.”
This is a great place to start when designing any product, but it’s especially important when creating cosmetic tube packaging. In an increasingly competitive marketplace, your makeup tube needs to stand out from the crowd and clearly communicate what makes your product unique.
2. What do you want the tube to say about your company?
This question is more about brand identity than it is about makeup tube packaging design. When you’re starting a new business, oftentimes you’re trying to figure out who exactly your brand is and what makes it different from your competitors. It’s important to define this to your cosmetic tubes manufacturer before designing your cosmetic tube packaging so that you can create a consistent look and feel throughout all of your branded materials.
According to branding specialist Laura Johnson, “Consistency in branding across all touchpoints, including packaging, helps build trust and recognition with your audience.”
3. Does your packaging need to serve a purpose?
If you’re selling a gift-set or a subscription box, chances are that the packing itself will be just as important as the product inside of it. The way that you package your products can add additional value and delight to the customer experience. Think about how Birchbox packages their monthly subscription boxes, for example, each month includes an assortment of high-quality beauty samples packaged in beautifully designed boxes.
A study by the Journal of Consumer Research found that “attractive packaging can significantly enhance the perceived value of a product, leading to higher customer satisfaction and loyalty.”
Some products are sold in protective wrappers or require additional packaging to ensure they arrive safely in customers’ hands. But if you’re selling something like jewelry or cosmetics, you may want to invest in a gift box that can be used by consumers long after the product has been opened.
4. Are you shipping your product as a kit or a single unit?
If your product is shipped in a kit, it needs to be designed and packaged in a way that allows it to be easily taken apart. If you are shipping a single unit, consider whether there will be any issues with the size of the container or if the packaging needs to be broken down into smaller units.
If you’re selling a single unit, it’s probably pretty straightforward. But if you’re shipping multiple units in one package, you’ll need to think about how they will be packed together. And make sure that the makeup tube is secure enough to prevent any damage to the product during shipment.
Packaging engineer Michael Brown advises, “When designing packaging for shipping, consider the entire journey of the product. This includes handling, transportation, and storage conditions to ensure the product arrives in perfect condition.”
5. Who will be using the makeup tube packaging?
If your product is meant for children or elderly people, you may have some different requirements for your cosmetic tube packaging than if you were targeting young professionals or busy parents. For example, if you’re designing a lip gloss tube for kids, you might choose a package with bright colors and fun shapes that entice them (or their parents) to purchase.
This may seem like an odd question to ask cosmetic tube suppliers but if your product is being sold in stores, you need to consider how the end user will interact with it while they make their purchasing decision.
A study published in the International Journal of Market Research found that “packaging design significantly influences consumer purchasing decisions, especially in retail environments where visual appeal can make or break a sale.”
6. Are you factoring in storage and transportation into the design of the package?
Some products need to be packaged for retail, distribution, and storage. Consider factors like branding, security, durability, and size of the package during the conversation with wholesale cosmetic tubes manufacturers. For example, do you have room for a thick material if you are selling in bulk? Would it be best to choose lightweight materials or an easy-to-store shape?
The purpose of your packaging is not only for marketing purposes, it also needs to be designed to keep the product safe during transport and storage. To achieve this, consider the following:
What are the dimensions of the product?
How much weight can it hold?
Does it need to be refrigerated or frozen?
Packaging consultant Sarah Lee emphasizes, “Effective packaging design balances aesthetics with functionality, ensuring that the product is protected while also appealing to the consumer.”
By asking these critical questions, you can ensure that your cosmetic tube packaging design project is set up for success from the start.
