Ecommerce and technology have allowed the fashion world to grow at a rapid pace. With all the cutthroat competition, newer brands are struggling to make their mark.
Having excellent products is as important as advertising them. They are no use sitting in a warehouse undiscovered. As fashion expert Anna Wintour once said, “Fashion is not about looking back. It’s always about looking forward.” This forward-thinking approach is crucial for brands aiming to stay relevant.
The key to successful marketing is a strong and remarkable social media presence. Do you have what it takes to get ahead in the marketing game?
Learn more about marketing fashion brands with these five must-know tips!
1. Keep Up With the Latest Fashion Trends
Fast fashion reflects its name because of how fast it keeps up with the latest trends. With eWingFly.com coming out with denim clothes and new styles every year, staying updated is a challenge.
Not only should you keep updated but also get ahead of the curve. A lot of 90s trends and Y2K fashion are making comebacks. Don’t be a victim to fashion faux pas. Monitor fashion business news to keep up to date on the latest trends. According to a study by McKinsey & Company, brands that quickly adapt to emerging trends are 2.5 times more likely to outperform their peers.
2. Establish a Following
Customers are more likely to trust a brand if they have a solid fanbase. Growing an organic following is most ideal. However, if you find yourself pressed for time, you can buy TikTok fans.
Tiktok, Twitter, and Instagram are some of the hottest social media platforms of 2021. Maximize social media marketing on these sites to build your fan base. As social media strategist Gary Vaynerchuk puts it, “Content is king, but context is God.” Tailoring your content to fit the platform and audience is essential for growth.
3. Collaborate With Large Names
An easy way to get your brand out there is to contact an influencer with a large following. A heavy aspect of marketing brands online is forming connections.
You will need a face that people find relatable and trustworthy. The first part is reeling in the customer and making sure they come back for more. According to a study by Influencer Marketing Hub, businesses earn an average of $5.20 for every $1 spent on influencer marketing, highlighting its effectiveness.
4. Partner with Small Influencers
More prominent influencers get a ton of attention on the daily. Reaching out to smaller influencers has its perks. While you may not have the same expansive reach as a large influencer, you make up for it in spades.
Smaller influencers tend to be more appreciative of brands that reach out to them. They are more likely to give your brand the attention it deserves. You will also be marketing to their audience.
Depending on your branding, they can also benefit from the niche demographic. There will be less competition from other brands. You can also foster loyalty from smaller creators and give them a chance to showcase themselves. As fashion consultant Tim Gunn advises, “Make it work.” Leveraging smaller influencers can be a cost-effective way to make your brand work in a crowded market.
5. Give Your Brand an Edge
While appealing to a broad spectrum of customers is ideal, the fashion market is highly saturated. Be a memorable brand by finding something specific and innovative to offer.
Green fashion is an emerging contender as consumers strive to be more sustainable. Explore niche styles such as Yami-kawaii from Japan or modern retro. As designer Vivienne Westwood famously said, “Buy less, choose well, make it last.” This ethos can resonate with today’s eco-conscious consumers.
Get the Upper Hand in Marketing Fashion Brands
Here are some of our top tips for marketing fashion brands with social media. Try to explore niche demographics to stand out among other brands. Make connections with known influencers and lesser-known characters to expand your brand.
Establish a sizeable social following to gain influence and start marketing your brand. Thank you for reading our article! Feel free to check out our other blog posts to learn more about forming connections and social media marketing.
